Directing · Producing · Cinematography

Film & Commercials

Human stories, shaped with a cinematic eye—from commercial campaigns and brand films to independent narrative work.

A selective portfolio

Over more than three decades, Upinder Raisauda has directed and produced commercial films, branded content and corporate productions for major companies and established names, often in collaboration with advertising agencies. Much of that work is not publicly available: some is protected by confidentiality agreements, while other projects remain within channels controlled by clients and agencies. His wider body of work also includes internal and training films that were never intended for public release. The work presented here is a selective collection of projects cleared for public viewing, alongside work created for independent and growing organizations.

Selected commercial · Lead feature

Mercedes-Benz

San Francisco · 2016
Upinder Raisauda · Producer

One of Upinder Raisauda’s standout commercial productions. Additional selected campaigns will be added here as the commercial archive is curated.

More selected work

More work will be added and reordered as the collection grows.

Commercial · 02

InduPro

Biotech commercial · 2023
Directed & produced by Upinder Raisauda

Commercial · 03

Hans Dairy

Los Angeles, USA · 2014
Directed & produced by Upinder Raisauda

A high-performing commercial for the client.

Commercial · 04

NeilMed

Consumer health commercial · 2015
Directed & produced by Upinder Raisauda

Work for a widely recognized consumer-health brand carried by major US retailers, including Walgreens and Walmart.

Commercial · 05

GuruNanda Essential Oils

Los Angeles, USA · 2016
Directed & produced by Upinder Raisauda

Created before GuruNanda became a nationally recognized brand carried by major US retailers, including Walgreens and Walmart.

Commercial · 06

Body Pro

Commercial · Circa 2014
Directed & produced by Upinder Raisauda

Commercial · 07

VisitorsCoverage Insurance

Commercial · 2014
Directed & produced by Upinder Raisauda

A long-running audience favourite for the client over several years.

Commercial · 08

Kawan

New Jersey, USA · 2016
Directed & produced by Upinder Raisauda

Work for a widely recognized food brand within South Asian communities across the United States.

Commercial · 09

Highglow Jewellers

Commercial · 2016
Directed & produced by Upinder Raisauda

Commercial · 10

Premji Valji Jewellers

New Jersey, USA · 2012
Directed & produced by Upinder Raisauda

A successful campaign that performed strongly across the United States.

Community film · 11

UpInTheAR

Immersive mural festival · Matosinhos, Portugal
A volunteer film by Upinder Raisauda

Created with festival founder Mary Wilson and her family to showcase a three-day street-art festival and its interactive digital treasure hunt.

Commercial · 12

Khoobsurat

Clothing brand · Toronto, Canada · 2014
Directed & produced by Upinder Raisauda

Commercial · 13

Comwave

Multi-year commercial campaign · From circa 2010
Directed & produced by Upinder Raisauda

One of a continuing series of commercials created for the client over several years.

Commercial · 14

Routes Car & Truck Rentals

Multi-year commercial campaign · Circa 2014
Directed & produced by Upinder Raisauda

One of a series of commercials created for the client.

Commercial · 15

Apna Bazar Supermarkets

Mumbai, India · 2012
Directed & produced by Upinder Raisauda

Featuring Bollywood actress Radhika.

Commercial · 16

Samosa & Sweet Factory

Stick Figure Campaign · 2013–2014
Directed & produced by Upinder Raisauda

A long-running campaign broadcast for several years across Canada and the United States. Samosa & Sweet Factory has since grown into a major Toronto-area business serving the South Asian community.

Commercial · 17

Tandoori Flame

Toronto, Canada · 2011
Directed & produced by Upinder Raisauda

A highly successful Toronto campaign that helped establish the brand with a broad local audience.

Commercial · 18

TerraClean

Automotive product infomercial · 2012
Directed & produced by Upinder Raisauda

Commercial · 19

Transport company

Toronto, Canada · 2016

Commercial · 20

Ibraa

Infomercial · San Diego, California · 2012
Directed & produced by Upinder Raisauda

Film selection · 21

Eat Love Ride

Motorcycle travel-series sizzle · 2017
Director · Producer · Actor

Film & dramatic work

Stories made
for the screen.

Film & television credits

Upinder Raisauda’s film and television credits currently appear across two IMDb profiles. Earlier work is credited under the professional name Eddie Singh; both profiles represent the same person. IMDb primarily reflects film and dramatic work—the commercial portfolio is presented on this website.

IMDb · Upinder Raisauda IMDb · Eddie Singh

Film · 01 · 2022

Kali

An award-winning short film directed by Upinder Raisauda, credited as Eddie Singh.

Director: Upinder Raisauda (credited as Eddie Singh)
Producers: Kim Swanson · Upinder Raisauda (credited as Eddie Singh)
Writer: Keven Albers
Cinematographer: Nadeem Soumah

Winner · Best Short Film, IndieFEST
Finalist · ARFF Berlin
Official Selection · Louisville’s International Festival of Film

Watch the full film

The Corner Shop
feature film.

Upinder Raisauda reviewing a shot at a production monitor on The Corner Shop — At the monitor during production.

Upinder Raisauda directing a scene on the set of The Corner Shop — Directing on set.

The Corner Shop (2010), a full-length feature film shot in Toronto. Directed, co-written and executive produced by Upinder Raisauda. The film received a theatrical release at Toronto’s Carlton Cinema, was distributed by Cinemavault, and later ran across Canada for approximately two to three years through Bell Media and Hollywood Storm.

McKenzie
short film.

McKenzie (2009), a short film directed and executive produced by Upinder Raisauda, starring Jackie Loeb. Official entry, Columbia Gorge International Film Festival.

From the archive · International productions

Behind the scenes.
Across borders.

Danny Glover
on set.

Danny Glover seated at a desk during a green-screen feature-film shoot in Los Angeles — Behind the scenes at Raisauda’s Studio City production studio, Los Angeles (Hollywood). Feature-film scenes with Danny Glover; Upinder Raisauda, cinematographer. Circa 2017—project title and exact year to be confirmed.

Danny Glover performing a telephone scene against a green screen — Performance detail from the same production.

Suzanne Somers
in the studio.

On the green-screen stage during production.

The camera framing from the same studio session.

Suzanne Somers at Raisauda’s Studio City production studio, Los Angeles (Hollywood), during production for her health-products line. A recurring studio client; Upinder Raisauda, cinematographer. Circa 2015—exact production date to be confirmed.

Insurance commercial
after the shoot.

Cast and crew gathered on a green-screen stage after an insurance commercial production — Cast and crew after an insurance-company commercial directed and produced by Upinder Raisauda at Raisauda’s Studio City production studio, Los Angeles (Hollywood). Circa 2015—exact year and client to be confirmed.

Mumbai
on set.

Upinder Raisauda directing Himani Shivpuri during a commercial production in Mumbai, India — Upinder Raisauda directing accomplished Indian actress Himani Shivpuri during a commercial production in Mumbai, India. Circa 2012—exact year and client to be confirmed.

Commercial experience

Films and photography created for clients across finance and banking, insurance, biotech, technology, food and automotive—including major and widely recognized companies in Canada and the United States.