About Upinder
Curiosity is the compass.
Raisauda—say it like “rye + soda.”
My work takes many forms—directing, producing, cinematography, photography, acting, and writing. The disciplines change; the instinct remains the same: find the human detail that makes an image feel alive.
Based in Vancouver, I maintain a continuing base in Los Angeles and am also available for projects in Seattle. My work has taken me across Canada, the United States, Europe, and India. Earlier in my career, I directed and produced music videos for independent artists, with much of that work shot on motion-picture film between 1999 and 2004. In Los Angeles, I established and ran a full-service production studio in Studio City, at the heart of Hollywood’s production community, bringing production, post-production, soundstage facilities, and casting under one roof before selling the business in 2018.
Since then, I have continued working independently with select clients while developing original film projects.
I have created commercial films and photography for clients in finance and banking, insurance, biotech, technology, food, and automotive—including major and widely recognized companies across Canada and the United States. Whatever the industry or setting, I bring a calm, collaborative approach and a strong visual point of view.
Film, commercial production,
photography and performance